In the Press!


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July 2, 2007


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Set the mood for your home with good smells
Growing trend lets you pick a signature scent or change with the seasons
Saturday, January 7, 2006
By Frances I. Heins, Albany Times Union

"Danielle Roska, founder of Everythingsmells.com, a retail Web site, says air and room fresheners are the top sellers for her company.

"Reed diffusers offer homeowners a new way of scenting a room for up to six months," says Roska. "People like these, because you don't need batteries, have to plug it in or use an open flame."

The $15 reed diffusers consist of a frosted bottle filled with a scented oil and a dozen slender willow reeds that soak up the oil and release the fragrance into the room.

Roska says annually her top-selling scent is chocolate, but most customers change their scent with the seasons.

One of the more unusual room scents Roska says she has been asked for is money. Now, there's a relaxing scent."



Our Hot Chocolate Bath Salts and Scented Notecards are featured in this month's Style magazine!

"INDULGE. Satisfy a chocoholic's craving with the chocolately aroma of these deliciously scented granules. Even better -- no calories. Hot Choc Bath Salts $9; www.everythingsmells.com"

"IN THE MAIL. Take the lost art of note writing to a whole new level. (Can't do that with email!) Scratch'n'sniff four-pack note cards, $16; everythingsmells.com"






On Scent, We've Barely Scratched the Surface
Thursday, November 05, 2004
By Steven Barrie-Anthony, Times Staff Writer

"Peek into the fragrant life of Danielle Roska. After waking up to the "fresh air" linen smell she sprays on her sheets, she slips on vanilla-scented slippers and heads to the kitchen, pulls a mug from her lemon-scented dish strainer and steeps a cup of tangerine tea.

Her unnaturally scented day has only just begun.

Roska grabs her strawberry-scented soap and hits the shower, moisturizes with "buttery raspberry body lotion" and finishes up with "mulled cider body cologne." Her car greets her with a fresh cucumber air freshener, and she toils at work with a mint-scented pen.

Back home, she moves between rooms known by plug-in scent as much as purpose: cinnamon stick in the living room, buttercream in the home office, and Macintosh apple in the bedroom. "As I'm getting into bed, I put on cookies and cream foot cream," says Roska, the 27-year-old creator of the 16-month-old retail website everythingsmells.com."



Odds and expensive ends complete a Christmas list
Sunday, December 05, 2004
By Bob Batz Jr., Pittsburgh Post-Gazette

"What do you give the person who has everything?"

"Chocolate Scented Non-Skid Socks. These acrylic socks are machine washable and dryable. "Infused with that wonderful chocolate scent, stinky feet are gone forever more!" ($12.95 from www.everythingsmells.com, which even sells scented watch bands)."

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